The University of Alabama at Birmingham (UAB) logo prominently displays the acronym “UAB” in bold green block letters, reflecting the university’s commitment to academic excellence and institutional pride. In 2024, UAB unveiled a refreshed visual identity, introducing a unified primary logo that is now used across the university, UAB Medicine, and UAB Athletics. This rebranding aims to enhance brand recognition and present a cohesive image of the institution’s growth and future aspirations. The updated logo maintains the traditional green color, aligning with UAB’s established identity, while adopting a cleaner and more modern design to resonate with contemporary audiences. This strategic brand refresh underscores UAB’s dedication to innovation, inclusivity, and excellence in education, research, and healthcare.